About

Curiosity is Instinctive.

April Bell’s instinctive curiosity is what drives her to find answers from people....answers crossing demographics, categories and industries.

April’s curious nature resulted in 13 years of professional experience in both marketing and research, along with an Executive MBA degree from SMU Cox School of Business. Her expertise lies in studies focused on concept and new product development, in-context research and client facilitation and ideation. While her passion is qualitative research, April is also experienced in designing and managing full research projects with the ability to bring the consumer voice to life through video reporting.

Having worked with many Fortune 100 companies, clients not only appreciate the creativity and passion she brings to research, but also her ability to translate insights into action.

Who says “Curiosity killed the cat”?

Click here to download April’s full bio.